One of L'Oreal first guiding principle was (and still remains to be) 'research and innovation in the interest of beauty'.
I was reading an article today saying that 'lipstick sales increase during the recession', I am wondering if this can be true. Mark O'Keefe General Manager of L'Oreal Consumer Divison said 'Lipstick sales increase pretty much every year, It's one of those categories that just grows, so I don't know whether you can attribute it to any particular crisis.' I guess the fact the L'Oreal has survived 100 years is sure proof that beauty never fades...
I also read that you can tell a lot about the economy by alcohol sales. When times are good, champagne sales increase, when times are tough, beer sales increase. Hmm... not too sure about that, but I like the way they think.
So get out you lipstick wands and pop open a bottle of bubbles its time to save the world!
xxx
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